![]() How? By creating a desire so powerful that, as Tom Ford, the designer and marketing genius behind Gucci, puts it, “It’s like you’ve gotta have it or you’ll die. There was a time when luxury was available only to the rarefied and. ![]() A hard-hitting behind-the-scenes look at the luxury fashion industry today. Reviews aren't verified, but Google checks for and removes fake content when it's identified. The big difference is the way in which these luxury goods have been marketed to make you feel a particular way. Penguin, 2007 - Social Science - 375 pages. Thomas explains that despite the protestations of certain luxury house owners, the competitive landscape for luxury goods companies is one which makes this phenomenon hard to resist.įor the last sixty years, the actual production of luxury goods themselves has become much like any other type of product. “It’s cheaper and breaks easily.†Of course, not all Prada goods are shoddy. I mentioned this to a former Prada design assistant. I hadn’t had those trousers on 10 minutes and they were literally falling apart at the seams. I squatted down to pick up my two-year-old and the derrière split open. I put my hand in the pocket and it tore away from its seam. I put them on, and the gentle passing of my foot ripped the hem out. ‘In 2002, I bought a pair of cotton-poplin cropped trousers at Prada for $500. ![]() ![]() A new book out by author Dana Thomas, called Deluxe: How Luxury Lost its Lustre, explores how the manufacture of luxury goods, and in particular luxury clothing, has been outsourced almost in its entirety to a handful of developing countries such as China and Turkey.ĭana Thomas knew it was time to investigate ‘luxury’ when her clothes started falling off. ![]()
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